FOR IMMEDIATE RELEASE
Public Relations:
Cathy Guterman
908-755-4700 ext. 107
FABRICLAND
AND NASSAUS WINDOW FASHIONS'
"SHOP AT HOME" SERVICE MAKES DECORATING EASY
Window treatments are an integral part of a decorating scheme. When they are beautifully "dressed", windows enrich the style of room and often serve as a focal point in the design scheme. Or, they can provide a subtle backdrop for other elements in the room, as well. With choices ranging from "hard" treatments such as blinds, shading and shutters to the "soft" designs of draperies, curtains, swags, jabots, valances and cornices, the window fashions market today offers an endless array of styles and designs.
That's precisely why the "Shop at Home" Custom Decorating Department at Fabricland in North Plainfield and its sister store, Nassaus Window Fashions of Paramus, is so helpful in "navigating " through the many choices available to the consumer by providing both practical and decorative solutions for every window in your home.
These retail stores -- which boast the largest selection of window treatments in the state of New Jersey -- have a staff of sixteen decorators who come directly to your home or office for a no-cost, no obligation decorating consultation. Services available through Shop at Home include custom draperies, top treatments and bedspreads, custom shades and blinds, slipcovers, furniture, re-upholstery and accessories. The stores also provide the services of ASID designers who can coordinate window fashions with other products such as lighting, flooring, custom carpentry and more.
"Our Shop at Home team creates beautiful window treatments by evaluating the window in relation to the style of the room, " cites Bruce Heyman, owner of the stores. " We use this information, along with the customer's color and design objectives to produce a plan that will meet their needs for beauty, privacy, security, light control and energy efficiency. Our decorators visit their prospective clients with fabric sample books, window treatment designs, photos, lots of ideas and a well-trained eye for colors, styles and creative finishing touches."
Heyman, who is the president of the Window Coverings Association of America, the only tradeorganization composed of window coverings professionals, says that all trends indicate there is a move toward more "formal" window fashions for his Shop at Home customers. "That 'shabby chic' casual look so popular in recent years is definitely waning, " he said. "and there appears to be a genuine desire to decorate one area of the home -- perhaps the living room or dining room -- in a very special and beautiful way. We are seeing a return to the 'layered look' at the window -- formal swag and cascade top treatments teamed with draperies embellished with rich fringe and trims in a range of exquisite silk, damask and brocade fabrics. Very often," Heyman continues, " these window fashions combine 'hard' shadings such as the Silhouette or the Luminette Privacy Sheers by Hunter Douglas to give added interest to the design. "
Another very popular new style in the window fashions market are interior shutters. "Our customersreally love this look in their homes , said Heyman, "because they're sleek, easy to maintain and very affordable for covering large windows and sliding glass doors that open onto backyard patios and decks." Once reserved only for the rich and famous, it is now possible to create a "resort-like" atmosphere in your home with versatile Palm Beach Custom Shutters from Hunter Douglas.
The Shop at Home decorators from Fabricland and Nassaus will also recommend re-upholstering furniture in coordinating fabrics and styles to give the entire home a finished and unified look. "Our designers are very experienced in providing ideas and concepts that will help rooms come alive with light, color and character. They are knowledgeable in every phase of the decorating process -- from creative selections to measurement and installation."
A trip to Fabricland and Nassaus Window Fashions is truly an education in window treatments because the stores also carry extensive collections of ready-made draperies, valances, window scarves and curtains, in addition to an entire department devoted to decorator fabrics by the yard. Free decorating seminars are offered by the stores' public relations department all year round to community groups, newcomers clubs and organizations either at the stores or at the group's meeting place.
For more information about the Shop at Home Custom Decorating Departments at Fabricland, visit the store at 855 Route 22 West in North Plainfield, on the web at www.fabricland.com or call 908-755-4700. Nassaus, which can be visited at www.nassaus.com ,is located at 450 Route 17 North in Paramus. For a Shop at Home Appointment there, call 201-261-3500.
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