Publicity Contact:
Cathy Guterman
908-755-4700 ext. 107
For
Immediate Release
WANT TO SAVE MONEY???
TRY "DO-IT-YOURSELF" DECORATING!
With the economy dipping, the world "climate" stormy and jobs on the chopping block, consumers are not feeling very confident. It seems as though one of the biggest priorities in American life these days is to cut back on spending and "do with less" .
But rather than fret, one enterprising business owner in New Jersey is telling his decorating store customers to "be frugal -- learn to do-it yourself!" . Bruce Heyman, the owner of Fabricland of North Plainfield and Nassaus Window Fashions of Paramus, has taken these uncertain times and turned them into an opportunity to help his shoppers save money. By offering free classes every Saturday morning on making "no sew" window treatments and home decorative accessories, Heyman's customers are learning how to create elegant window swags, fabric-covered cornices, upholstered headboards, roller shades and fabric lampshades accented with beaded trims -- all for a fraction of the custom price".
Women don't have lots of extra time these days," cites Heyman, "and we teach them that it's really simple to make your own window and home decorative fashions without sewing a stitch." Using fabric glues, iron-on tapes, staple guns and fusible webbing, the stores' decorating experts show how to select, measure, cut, finish and install these treatments without a lot of hassles. "We've had a great response to our demos," said Heyman, "because women really enjoy them and their husbands are happy about saving some money."
For those who do sew, Fabricland and Nassaus offers free sewing programs and guide classes. The stores, which house the largest Bernina sewing machine dealership in the state of New Jersey, have staff members who teach the basics of sewing -- from threading a machine to sewing a straight line -- to the more complicated art of using an embroidery computer system and downloading designs off the Internet. "We're seeing an increase in the number of mothers and daughters who are learning how to sew together", explains Heyman. "Since 'quality family time and values' have brought a renewed interest in hobbies like sewing, our sewing machine business has grown over the past year and a half. "
Because Fabricland and Nassaus' buy directly from the mills and cuts out the "middleman" costs, the prices of their first quality decorator upholstery and drapery fabrics are discounted by 50%. With well-known fabric brands starting at $9.99 per yard, shoppers can purchase these along with their favorite designer prints by Ralph Lauren, Laura Ashley and Waverly. "With 1,000 bolts of in-stock fabrics , 1,200 types of decorative trims and the largest selection of window hardware in the tri-state area, the store is a bargain hunter's dream. The websites, www.fabricland.com and www.nassaus.com also sell the same in-stock fabrics at the discounted prices and can be shipped anywhere in the world within 24 hours. In addition to decorator fabrics, the stores also houses a huge ready-made drapery department as well as custom Shop at Home design services.
Fabricland is located at 855 Route 22, North Plainfield and Nassaus is located at 450 Route 17 North in Paramus. To obtain a Calendar of Free Decorating Demonstrations , contact the public relations department at 908-755-4700 ext. 107 or visit the stores' websites and click on "Events Calendar".