Publicity Contact:
Cathy Guterman
908-755-4700 ext. 107

For Immediate Release


 

FABRICLAND AND NASSAUS WINDOW FASHIONS COMBINE TREATMENTS TO CREATE BEAUTIFUL WINDOWS

Windows are the transition between the indoors and outdoors, ushering light and air inside. They are a means of extending our views beyond the parameters of our walls while providing privacy and security. And now, more than ever, well-dressed windows are the focal points that create a certain design statement throughout the hom.e

According to Bruce Heyman, president of the Window Coverings Association of America (WCAA) and owner of Fabricland of North Plainfield and Nassaus Window Fashions of Paramus, the world of window treatments has undergone dramatic change and diversification in recent years.

"Technological advances and an abundance of beautiful styles have elevated the treatment of windows to an art," cites Heyman, "and now, more than ever, the key to creating a great look is versatility. Today, it's not unusual to combine a "soft" treatment such as a drapery, swag, valance or window scarf with a "hard" shade, shutter or blind. " he continues. "In some cases each can stand alone, but in most designs, the combinations of "soft" and "hard" treatments enrich the look and create more interest throughout the room".

At Fabricland and Nassaus Window Fashions -- which carry the state's largest selection of ready-made window treatments, decorative hardware, fabrics and trims by the yard -- shoppers can achieve almost any look, from custom-made to "do-it-yourself" projects. "We work carefully with our customers and offer creative and energy-saving solutions," said Heyman.

In the Custom Decorating department, both stores house the Hunter Douglas Window Fashion Gallery which displays the full range of products including the motorized Silhouette and Duette pleated shadings, Luminette Privacy Sheers, Vignette Roman Shades, Palm Beach shutters and more. All these designs can be successfully teamed with soft fabric treatments to provide dramatic window dressing in any room of the home.

"We really try to showcase various styles of 'soft' and 'hard' treatments throughout our stores," continues Heyman. Displayed are more than 800 styles of draperies, curtains, valances, balloon shades, roman shades, window scarves, swag and jabot treatments -- often layered with a blind, shade or shutter to give customers decorating 'inspiration".

The ready-made market in window treatments has exploded in the last three years and the variety of styles, fabrics, textures, colors and trims is huge. No the customer can be instantly gratified by purchasing a design from our stockroom, installing it in the afternoon and enjoy it in the evening.

The stores' "Shop at Home" custom decorators are seeing a return to more formal attire. There appears to be a genuine desire to decorate one area of the home --- perhaps the living room or dining room -- in a very special and beautiful way. "We are creating a lot of layered looks at the window", cites Lois Croce, manager of Fabricland's custom decorating department, " with formal swag and cascade top treatments teamed with sheer shading and draperies embellished with rich fringe and trims in a range of exquisite silk, damask and brocade fabrics." To get ideas for combining "soft" fabrics treatments with "hard" shades, blinds and shutters, visit Fabricland at 855 Route 22 in North Plainfield (www.fabricland.com) or Nassaus Window Fashions, 450 Route 17N. in Paramus (www.nassaus.com) .

     
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